What does it mean to give value as a business owner?

Giving value is not charity.

Giving value isn’t about giving people stuff for free because you feel guilty about selling to them.

Giving value is not something you have to do, it should be something you want to do.

Giving value is simply providing your people with a sample.

Give them a taste of how you can help them.

You know when you are hungry and the guy at the mall hands you a sample? Then all of a sudden you are drooling and have to have more?

That's giving value.

Giving value is also magnetic because it attracts your ideal customers to you, while repelling those who are not ideal.

Similar to the guy at the mall handing out samples. People get a taste and if they love it they're going to go buy some. If they don't love it, it saves them the trouble of buying a plate and then being disappointed.

But here's the deal, the person who ended up loving the bite and going and buying a plate, might not have done so, had they not tasted how fabulous it was first. They may have just gone and had their old trusted favorite or went home and had a sandwich.

So are you going to repel some people? Yep. But are you also going to attract a bunch of new people? YES!

What value can you give today?